Amazonico
and Japanese cuisines in an opulent rainforest-inspired setting. In this case study, we delve into the
journey of Amazonico, examining its history, concept, operational strategies, and the stunning
banquette seating contributing to its remarkable success.
Amazonico Restaurant, established in 2018, is the creation of Juan Santa Cruz, a renowned restaurateur. Inspired by the Amazon rainforest, the restaurant pays homage to the lush wilderness of South America, bringing a unique and immersive dining experience to London. The venue boasts an intricately designed interior, featuring living walls, exotic plant life, and tribal art that transports guests to a faraway jungle.
Amazonico's concept revolves around three pillars - culture, nature, and cuisine. The restaurant takes pride in its unique blend of flavours, offering dishes that celebrate the diversity of Latin American, Brazilian bites, and Japanese culinary traditions. Signature dishes like the Amazonico Sushi Tree and Amazonico Black Cod are testaments to the marriage of diverse cuisines under one roof.
When Craftwood were asked to create seating within this incredible venue we jumped at the chance. We knew the concept would bring exciting vibrant and rich colours to our seating.
The Solution
Amazonico prioritises delivering an immersive dining experience. From the moment guests enter, they are enveloped in a sensory journey, aided by the enchanting rainforest aesthetics, live music, and exceptional service. The restaurant boasts a vibrant cocktail culture, with an extensive cocktail menu featuring exotic ingredients and presentation, adding to the overall dining spectacle.
The restaurant is committed to sustainability and supports eco-conscious practices, using responsibly sourced ingredients and minimizing waste. The restaurant hosts special events and collaborations with world-renowned chefs, gaining media attention and attracting a diverse clientele. Amazonico has received critical acclaim, earning a Michelin Plate and TripAdvisor's Travelers' Choice Award.
We created four different styles of seating to compliment the beautiful forestry décor within this restaurant, in one area we used a luscious green velvet on our plain back banquettes with one circling one of their beautiful wooden pillars, a spectacle in itself. Stepping down from their area we manufactured a fully curved fluted seat and back number upholstered in a brown leather to compliment all the wood seen throughout the restaurant.
Around the bar area we used a crushed blue velvet for our plain back seating that weaved itself around the planter. And lastly, we had booth fluted back seating made creating stunning little nooks for more a more intimate dining experience.
Amazonico consistently operates at full capacity, with reservations often made weeks in advance. The restaurant has witnessed remarkable revenue growth since its inception, establishing itself as a premium dining destination. The restaurant's reputation has drawn the attention of international celebrities and influencers, bolstering its brand image.
The Result
Amazonico continues to flourish, expanding its brand with new locations globally, while maintaining its dedication to offering a unique dining experience that transcends cultural boundaries.
Amazonico Restaurant stands as a testament to the power of innovation, immersive dining, and dedication to quality. Its fusion of diverse culinary traditions and its breathtaking ambiance make it a renowned culinary gem in London. We really enjoyed creating the seating within this prestigious restaurant and hope to be able to do so again with its growing success in other locations!